'Asana' Is A Software Company That's Going To Eliminate Email From The Workplace

Facebook billionaire Dustin Moskovitz and former Facebook and Google product manager, Justin Rosenstein, are tired of emails. 

The two have sent and received plenty of them and in an attempt to be rid of them forever, founded Asana.

"We are trying to make all the soul-sucking work that comes with email go away," Rosenstein told The Associated Press. "This came out of a deep, heartfelt pain that Dustin and I were experiencing, along with just about everyone around us." 

Asana, based in San Francisco, is software that allows business employees communal access to features such as a notebook, social network, instant messaging application and an online calendar. With it, it's easier for teams to share information in real time and complete tasks without relying on email. 

Aside from it being mundane, email is also hindering productivity. The Associated Press reported that this year, "each worker using a business email account will send and receive a daily average of 121 mail messages, a 15 percent increase from 105 per day in 2011, according to The Radicati Group, which tracks email usage."

The software launched more than two years ago and raised $28 million in funding but hasn't taken off like they had hoped. The reason? It was originally designed as an HTML-native app — what Moskovitz and Rosenstein thought would be the future. Mobile, it turned out, has taken the throne and the company had to work to get back up to speed.

"It was tarnishing to be selling a luxury good where one of the platforms didn't feel like a luxury good," Rosenstein told Forbes. "It was frustrating, and there was no one to blame but ourselves. We'd see reviews all the time that Asana was amazing but the mobile sucked." 

With a fresh, separate team of developers, the app is improving Asana's exposure and it is poised to compete with other services offered by Google, Dropbox and Box.

It was making "meaning" revenue before but the evolution of its mobile application has positioned it to make "tens of millions" in the near future, according to Forbes.