Motorola’s first Moto 360 ad looks almost as sleek as the watch itself

It’s hard to argue that the Moto 360 isn’t the best looking smartwatch on the market. Whether or not it’s a case of style over substance, Motorola was one of the first vendors to introduce a wearable device that actually managed to excite the general public. Unlike Google Glass, the Moto 360 could almost be mistaken for a regular timepiece at a glance, but Motorola wants to prove it’s much more than just a watch.

In the first ever advertisement for the Moto 360, Motorola unsurprisingly focuses on the device’s design. The commercial begins with sketches of the Moto 360, transitioning to 3D models, in-progress manufacturing and the final product, which Motorola notes is “finely crafted with stainless steel.” Other bullet points scroll by, highlighting the smartwatch’s scratch-resistant glass and leather bands.

The finished product finally makes an appearance, immediately notifying the user of a text message he received from his friend Amy, who wants to meet in Trafalgar Square. With a quick “Ok Google,” the Moto 360 owner is given directions to his destination without ever having to take out his phone or press a single button.

Watch the full “Choose Moto 360″ ad below: