The Apple Watch makes a surprising first public appearance

Apple’s first smartwatch won’t hit store shelves until sometime early next year but in something of an uncharacteristic move for Apple, the device is making its first public appearance on Tuesday. For one day only in celebration of Paris Fashion Week, multiple Apple Watch models making appearances at a well-known shop in Paris, France.

Several Apple Watch models in both the 38mm and 42mm sizes are currently on display at a Parisian boutique called Colette, where the watches can be seen by passers-by in special displays in the front windows. Included in the one-day-only displays are models from the entry-level Apple Watch Sport Collection, the mid-range Apple Watch Collection and an 18-karat gold model from the Apple Watch Edition Collection.

A few photos showing the Apple Watch display at Collete as well as a photo of Apple’s Jony Ive and Marc Newson with Karl Lagerfeld and Colette’s Sarah Andelman.