Google posts solid Q3 earnings, still misses expectations

Google posts solid Q3 earnings, still misses expectations

Google on Thursday reported earnings of $6.35 per share on revenues of $13.2 billion, thus missing the consensus estimate of earnings of $6.53 per share on revenues of $13.22 billion. That’s not the only bad news for the company either: Google also reported that its cost-per-click — a key metric used to determine how much money Google can charge for advertisements — declined by around 2% year-over-year from Q3 2013. Nonetheless, this was actually better than what Wall Street was expecting, as the consensus estimate was that cost-per-click on the quarter would decline by 4% year-over-year.